Recently an acupuncturist sent me her email blast about an upcoming workshop.
So what’s the problem?
Besides a few typos, what caught my attention was her headline and use of “don’t forget.” I see this all the time in marketing, when folks say “don’t forget” rather than using the more powerful and effective “remember.” So why am I making such a big deal about this use of marketing language?
Click the play button to find out…
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